The Power of YaDig: The BurgerFuel Story

Filed under YaDig for Businesses

We’ve been preaching for years now about how YaDig gives customers an easy and safe outlet to voice their opinions on the businesses they spend their time and money at. The best part about this is that more often than not, the businesses DO listen and respond too! Recently we had an incredible example of how writing on YaDig can change things in a big way. A YaDiger wrote an honest, real review for a UAE hamburger chain that many of you know, Burger Fuel. The review was for the most part quite positive due in part to the fact that they serve up what can easily be argued as the best (quick) burgers in the city. The one part of the review that stuck out was the mention that they were charging extra for mustard!

As odd as this may seem, businesses make these kind of mistakes all the time in this region and without honest feedback from clients on an open forum like YaDig we wonder how long this sour-taste-in-your-mouth causing goof would persist. Chances are hundreds of people were put off by this extra charge and complained to friends and colleagues before one person was kind enough to take the time to give their feedback directly to the business.

So the amazing part of this story is when the business decided to take advantage of this FREE user feedback. Burger Fuel noticed the string of comments from other users on YaDig about the condiment charging and took the matter into their own hands which we love to see. Where consumers enjoy the power to big up or knock down a business, merchants also have lots of YaDig tools at their disposal to counter negativity, respond to customer feedback, or simply to ‘come clean.’ What did Burger Fuel do? They completely eradicated the extra charge UAE-wide just from the YaDig review and thanked the customer for the help! Now that is putting power in your hands isn’t it? Don’t like something? Review it, see what happens!

Speak Out, You Can Change Things!
Get started today writing about the places you’ve been to recently. We need your opinions to build this amazing database of peer-to-peer advice that’s never been done in this region.Whether it’s about a 5-star hotel’s poor room service, an awesome new deal at a chic restaurant, a newly opened cigar lounge, or opinion on ANY other type of business, people can give their opinions on YaDig.com. Plus every review written before March 30th is automatically entered into our competition to win up to 20,000 AED prizes.